The problem of ad placement alongside controversial content is a constant thorn in the side of any advertiser. The airline ad alongside a news story of an air crash, the travel ad alongside a story of a natural disaster or the diet ad appearing alongside articles on anorexia; All are real examples of how ad placements can and do go wrong. Misplacement of ads represents a major concern for advertisers who are worried about the negative impact this can have on their brand.

Up to now there has not been a solution...

The SiteScreen Network is the world’s first brand safety network proposition. Designed to detect controversial textual content, the technology behind the SiteScreen Network can block an ad placement, prior to delivery.

Each page is analysed individually and, subject the campaign specifics, a decision is taken to place the ad, or to pass on the opportunity. 

Rather than creating a separate ring fenced collection of safe sites to work with. Unqiuely, SiteScreen Network enables advertisers to explore the richness and diversity of all the web, adding depth and breadth to any ad campaign.

Setting up the SiteScreen Network couldn’t be easier. Call our dedicated account management team now.

• Avoid damage to brand image through indiscriminate targeting
• Stop ad misplacements once and for all
• Safely realise the reach possibilities of remnant inventory
• Link brand protection with iSense semantic targeting of content
• Advertise across a top tier publisher network
• Join countless other brands and make each impression count!

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