News

Read the latest news about SiteScreen.

SiteScreen available as standalone product

11.15.10

SiteScreen, the world’s first brand protection tool that prevents online ads from running alongside unwanted content, has been re-launched as a standalone product by leading Nordic ad serving solution provider, Emediate. Emediate has also taken over sales, support and marketing of SiteScreen. The product complements its existing brand protection solution which is available as a module within the ad server.

The problem of an ad placement alongside controversial content is a constant thorn in the side of any brand owner. The airline ad alongside a news story of an air crash, the travel ad alongside a story of a natural disaster or the diet ad appearing alongside articles on anorexia, are all examples of misplacements that could have been avoided by applying SiteScreen.

Emediate opens new office in the UK

11.15.10
Emediate, one of the most dominant players in the Nordic region for ad serving solutions and revenue optimisation, continues to expand its activities in Western Europe. After successful entries in Germany and Italy, Danish Emediate now strengthens its sales efforts in the UK and opens a new office.

Kate Owen will be heading up Emediate’s UK operations, based in London. Previously employed by ad pepper media in Germany and more recently Crystal Semantics in the UK, Kate brings over ten years of online publishing, product and international business development experience to the job.