The problem of ad placement alongside controversial content is a constant thorn in the side of any brand owner. The airline ad alongside a news story of an air crash, the travel ad alongside a story of a natural disaster or the diet ad appearing alongside articles on anorexia: All are real examples of how ad placements can and do go wrong, even on top-quality content.

Misplacement of ads represents a major concern for advertisers who are worried about the negative impact this can have on their brand – and publishers certainly do not appreciate looking irresponsible or being blamed for the damage.

Till now, there has been no easy answer to this problem...

The Solution - Brand Protection

SiteScreen is the world’s first brand protection tool. Designed to detect controversial textual content, the award winning technology behind SiteScreen can block an ad placement prior to delivery. Each page is analyzed individually and, subject to the campaign specifics, a decision is taken to place the ad, or to pass on the opportunity. 

Rather than creating a separate, ring-fenced collection of safe sites to work with, SiteScreen uniquely enables advertisers to explore the richness and diversity of all the web, adding depth and breadth to any ad campaign, without compromising brand safety. Publishers and networks can offer even the most sensitive customers a state-of-the-art protected advertising solution, whereby the level and type of brand safety can be tailored to each specific client’s individual needs.

Available as an ASP self-service solution and as a managed service to agencies and advertisers as well as publishers and networks.

Benefits

• Avoid damage to brand image through indiscriminate targeting
• Stop ad misplacements once and for all
• Safely realise the reach possibilities of remnant inventory
• Analyse and report on exact placements of media buys down to URL level
  

Setting up SiteScreen couldn't be easier. Contact us now:

katrine@emediate.dk
UK: +44 750 6133 727 begin_of_the_skype_highlighting            +44 750 6133 727      end_of_the_skype_highlighting (mobile)
UK: +44 207 269 1213 begin_of_the_skype_highlighting            +44 207 269 1213      end_of_the_skype_highlighting (direct line)
DE: +49 162 23456 20
DK: +45 70 20 91 95 begin_of_the_skype_highlighting            +45 70 20 91 95      end_of_the_skype_highlighting